top of page


The Cobra Effect in Swimming: Are We Measuring the Wrong Things?
There’s an old concept known as the Cobra Effect. The idea is simple: When you reward a specific outcome, people will find a way to produce that outcome whether or not it actually solves the problem. In the original story, a government tried to reduce cobras by paying people for every dead snake. It worked… at first. Then people started breeding cobras just to kill them for the reward. The result? More cobras, not fewer. It’s a strange story but it feels uncomfortably familia

Julio Zarate
23 hours ago3 min read
bottom of page
