Our Team.
At Those Who Hustle, we pride ourselves on our professional staff who bring years of experience in training athletes at every level, from beginners learning to swim to those preparing for Olympic trials. Our passionate mentors are dedicated to guiding youth athletes, ensuring they reach their full potential both in and out of the pool. We focus on developing the individual first, nurturing their character and values, which ultimately shapes them into exceptional athletes. Join us to unlock your true potential!
Meet the Team
Owner and Coach Julio Zarate
Program Director and Coach Rachael Zarate
Owner and Coach
Julio Zarate
Julio Zárate is an ASCA Level 4 coach, author, speaker, and leadership professional with more than 20 years of experience developing athletes, coaches, teams, and organizations.
His coaching career has included leadership roles with SwimMAC Carolina, Swim Torrance, Team Eugene Aquatics, the Chesapeake Bay Aquatic Club, and St. Mary’s College of Maryland. Throughout his career, Julio has coached athletes from the developmental level through national and Olympic Trials competition while building programs grounded in character, accountability, long-term development, and genuine human connection.
He is the founder of Those Who Hustle, a private swim performance and athlete-development business, and the author of The Way of the Water: Mastery, Mindset, and the Craft of Swimming. His work explores the intersection of performance, awareness, resilience, leadership, and personal growth—using swimming not simply as a sport, but as a vehicle for learning who we are and who we can become.
Julio believes that great coaching is not about recreating the athletes or leaders of the past. It is about understanding the person in front of you and helping them develop the skills, character, and confidence to meet the challenges ahead.
